“I want my music to sound like throwing yourself out of a tree, or off a tall building, or as if you’re being sucked down into the ocean and you can’t breathe,” says Florence Welch. “It’s something overwhelming and all-encompassing that fills you up, and you’re either going to explode with it, or you’re just going to disappear.” (florenceandthemachine.net)
her music is nothing short of this.
the group's music videos evoke the same all-consuming emotions, where florence captures the feelings of the music and her own voice; the unique choreography is nothing short of perfectly imperfect. the atmosphere in each of the group's videos is completed by the wonderful styling of florence and her back-up. it is pure fashion in motion. even her live performances have credited her stylist, christina adami, as the winner of stage design.
(photos courtesy of www.florenceandthemachine.com)
it is hard to believe that the the beauty of miss welch's porcelain skin and fire-red hair can become invisible behind her explosive voice.