This is my sample outfit for range review:
Vanilla Fair dress
Scalloped embroidered hem
Babydoll fit
The presentations went really well for both mens and womenswear. The feedback from the UK retail managers was also really good for visual merchandising, marketing, and the collections. All stores are changing the style of visual merchandising to a more "boutique" look. If you check out the new lines in stores, they will be arranged in outfits, which makes the floor much more interested and gives customers different pairing ideas for each piece. It felt like a new shopping experience when I went in the store today. Very innovative!
After presentations were finished, there was a runway show with both collections for each of the season's packs. It ended lovely with "are you man?" and "are you woman?" on the underwear bottoms of the models... surprise!!!
This is the last week that FC and FCUK stores will be having the 75% of deals. Next week the stores will be revamped for spring. You can also find awesome discounts for winterwear at Gilt.com.
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